Pickleball, Public Health, and the 40+ Athlete: How WaveOn Health Is Expanding Access to Care

The fastest-growing sport in America isn’t just for kids or professional athletes—it’s pickleball, and it’s sweeping courts across the country, especially among adults 40 and over.

With over 36 million players nationwide, the rise of pickleball and other recreational sports in this age group is more than a fitness trend—it’s a public health opportunity. WaveOn Health is meeting the moment by providing accessible, athlete-focused care that keeps people active, healthy, and injury-free.

Supporting Lifelong Athletes Means Supporting Public Health

Staying active into your 40s, 50s, and beyond is one of the best ways to prevent chronic conditions, reduce healthcare costs, and improve overall quality of life. But as participation in sports like pickleball, recreational tennis, cycling, and adult league sports increases, so does the risk of overuse injuries, sprains, and chronic pain. Unfortunately, many adults don’t have easy access to athletic- related healthcare—or know where to go when something doesn’t feel right.

That’s Where WaveOn Health Comes In

WaveOn is changing the game by offering direct access to certified athletic trainers through virtual consults and community partnerships. Whether it’s a nagging knee pain, a rolled ankle, or an old shoulder injury flaring up during pickleball, WaveOn provides quick, expert-level care without the long wait times or unnecessary referrals.

Our mission is to bring sports medicine to everyone who moves, not just elite athletes.

Reaching New Audiences in Local Communities

WaveOn is now serving active adults in multiple locations across the U.S., from suburban rec centers to community parks and local gyms. We’re working with adults who want to stay in the game—whether they’re weekend warriors, retirees rediscovering sport, or parents chasing their kids around the backyard.

By improving access to quality musculoskeletal care, we’re not only helping individuals recover and prevent injuries—we’re promoting long-term wellness across entire communities.

Bottom Line?

Sports aren’t just for the young—and neither is athletic healthcare.

WaveOn is proud to support the growing population of 40+ athletes who are proving that movement is medicine. We’re here to keep them moving better, longer, and stronger.

Let us help you stay in the game. Connect with a certified athletic trainer through WaveOn Health now.

Connect with an AT now!