Passion, Vision, and Results: The Future of Athletic Training Starts Now

National Athletic Training Month is a time to recognize the incredible work of athletic trainers (ATs) who dedicate themselves to keeping athletes healthy, strong, and performing at their best.

We’re highlighting Josh McCune, a leader in the field who has taken a bold step by working with a first-to-market concept that is reshaping how AT services are delivered. With a deep passion for the profession and a clear vision for the future, Josh has built a network of ATs who believe in this model and are proving that it can thrive in their own communities. His efforts are not only expanding opportunities for athletic trainers but also ensuring that more athletes have access to high-quality care.

Josh’s impact is best seen through the success stories of the athletes he and his team have helped. One standout example is an athlete recovering from a torn Achilles tendon. One Sunday afternoon, an athlete reached out, worried after feeling a pop in his calf. Within minutes, Josh connected with him via video call, suspected a possible Achilles tear, and coordinated an appointment with a local specialist for the very next morning. Thanks to this quick action, the injury was confirmed, surgery was scheduled, and a rehab plan was put in place with a local PT, ensuring seamless care and support throughout recovery. Through expert guidance and dedicated rehabilitation, this athlete was able to regain strength, mobility, and confidence, making a return to the sport they love.

Another success story comes from a former high school athlete who wished he could continue working with Josh after graduation. Through WaveOn, they stayed connected, allowing Josh to help manage his nagging shoulder pain while staying active in rec league basketball. When he landed on his shoulder and it “didn’t feel right,” a quick consultation determined it was just a contusion, saving him an unnecessary specialist visit. With personalized care and a strategic rehab plan, the athlete not only recovered but rediscovered their ability to compete pain-free. Now fully recovered, he remains a WaveOn member, knowing he has expert support whenever he needs it.

These stories are just a glimpse of the impact that dedicated athletic trainers can have. Thanks to leaders like Josh, more athletes are receiving the support they need, and more ATs are finding new ways to apply their expertise.

As we celebrate National Athletic Training Month, we recognize the innovation, dedication, and passion that continue to push the profession forward. Athletic trainers make a difference every day, and with visionary leadership, their reach will only continue to grow.

Leave a comment below to show Josh your appreciation for his hard work.