This episode of The Practice Advancement Podcast features a conversation with Adam Halpern, the co-founder and CEO of WaveOn Health, focusing on the specialized mindset required for athletic trainers. Halpern discusses the need for ATs to become entrepreneurs and embrace an expanded, preventative role in healthcare, moving beyond traditional sports coverage. The discussion highlights the critical shift toward building a business case for athletic training services in new settings like industrial, corporate, or tactical environments. Halpern encourages ATs to focus on data and metrics, demonstrating the value and return on investment (ROI) of their expertise to drive innovation and advancement in the profession.
Listen to the full episode below:
